Is it easier to monetize a group or an online community?

Is it easier to monetize a group or an online community?

It looks like companies and brands investing considerable amounts of money and time to answer this question. Here an article that summarizes the strategies big brands are deploying to monetize Facebook Groups and are finding that there is a material difference between a Group and an Online Community.

The Community Cloud team has as studied this for years and their platform can help organization and brands to extend their Facebook Group into an Online Community.


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