Properly managing and maintaining a contact list is a critical and often overlooked component of effective community building. It is important that you manage the list of your subscribers or contacts in a proper way or they tend to get forgotten over the time which means a potential loss for your business in term of revenue. The Community Cloud’s subscriber feature supports the organic growth of a quality contact list by allowing the community owners to store the information inside the portal.
As a community owner or administrator you can now collect subscriber information with a community theme for your business or an organization and manage subscriber lists in your email marketing solution. Email list maintenance has become a necessary best practice for email marketing success.
with this feature you can:
- Collect subscriber information from your community theme
- push subscriber information to your email marketing solution